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2012 Honda Fit Wins TODAY/MotorWeek Subcompact Shootout

Honda’s fun Fit tops competition between seven popular subcompacts

03/19/2012 – TORRANCE, Calif. The 2012 Honda Fit has won the TODAY/MotorWeek Subcompact Shootout. Honda’s versatile and fuel-efficient Fit took the top spot in a competition among seven popular subcompact cars that seat at least four, have four doors, get at least 35 mpg on the highway, and can be purchased for less than $16,000. Experts from, USA Today and “MotorWeek” tested these subcompacts to measure all of the needs of the average car-buyer including gas mileage, practicality, user features and comfort.

“We are thrilled to have the exceptional package that is the Honda Fit recognized by such a well-respected group of automotive media,” said Michael Accavitti, vice president of marketing operations, American Honda Motor Co., Inc. “To have topped such a wide group of competition in such a thorough, real-world evaluation demonstrates that Honda versatility, value and fun are standard even in our most affordable model.”

“As gas prices and used-car prices continue to rise, a shootout like this acts as a guide for consumers looking to purchase a new subcompact as an alternative to a used vehicle,” said Patrick Olsen, editor-in-chief of “In addition to confident handling, a solid transmission, great visibility and unmatched practicality, the Honda Fit is just fun to drive and emerged as our clear winner.”

Beyond this latest TODAY/MotorWeek shootout win, the 2012 Honda Fit is also an Insurance Institute for Highway Safety (IIHS) TOP SAFETY PICK and received the 2012 Residual Value Award from ALG. The Fit topped the J.D. Power and Associates’ Initial Quality StudySM (IQS) for 2011 in its segment, and is a six-time winner of Car and Driver magazine’s “10Best Cars” award, having garnered this accolade every year it has been on sale in the U.S. is an award-winning online destination for car shoppers that offers information from consumers and experts to help buyers formulate opinions on what to buy, where to buy and how much to pay for a car. Launched in June 1998, is a division of Classified Ventures LLC, which is owned by leading media companies.

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