Feb 8, 2017
- Multi-channel campaign introduces new Clarity Fuel Cell as an everyday drivable sedan with class-leading features
- Inspired by Honda’s “Blue Skies for Our Children” environmental vision
- “Thinking About Tomorrow” TV spot directed by PES, creator of Honda’s “Paper” and “The Power of Ridgeline” commercials
TORRANCE, Calif. – Honda is introducing the all-new, five-passenger 2017 Clarity Fuel Cell with a multi-channel marketing campaign, “Always Thinking About Tomorrow,” focused on taking fuel cell technology mainstream by educating consumers about the advantages of Honda’s all-new fuel cell vehicle as an everyday drivable sedan that uses hydrogen as a fuel source.
The campaign is inspired by Honda’s global environmental slogan “Blue Skies for Our Children,” which began more than 40 years ago and continues to encourage Honda to advance sustainability and the reduction of CO2 emissions in its products and manufacturing operations.
“The new marketing campaign for the Honda Clarity Fuel Cell is the next step in our effort to advance fuel cell vehicles to the mainstream market,” said Steve Center, vice president of the Environmental Business Development Office at American Honda Motor Co., Inc. “This fully integrated marketing campaign also demonstrates our commitment to growing electrified vehicles into a volume pillar for the Honda brand.”