August 14, 2015 – This summer, Honda is celebrating an unprecedented year of product launches with Ignition, an out-of-this-world brand campaign. During 2015 every model within Honda’s automobile line-up is new or refreshed, including the new HR-V and the hotly anticipated Civic Type R. This year has also seen the HondaJet make its first commercial flight and Honda’s return to Formula 1.
“No other company has the heritage of engineering across as many categories as Honda: automobiles, motorcycles, robotics, power equipment, aviation and racing. The mission of Ignition’s launch film is to dramatise Honda’s daring ambition, capturing the brand’s philosophy with the inspiring campaign line: “Dare to do the things others only dream of.”
Inspired by Honda’s daring spirit, the film pays homage to one of the boldest expressions of human curiosity and engineering endeavours; space flight.
Enjoy the video below.