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NMC News

History of Louis Chevrolet – A Christmas Baby

Written by Mark DeSantis in collaboration with Ralph J. Kramer

“Although fans of the NHRA sometimes refer to funny car driver Dick Harrell as Mr. Chevrolet, ladies and gentleman, there really was a Mr. Chevrolet and his name was Louis Joseph, and he migrated to America with his 3 brothers: Alfred, Arthur, and Gaston Chevrolet.

“The great Louis-Joseph Chevrolet was born Christmas Day, December 25, 1878, in the Bernese Jura region of La Chaux-de-Fonds, Switzerland. During his childhood he spends time in the villages of Bonfol and Beurnevésin, which were close to the French border. Around 1887, when Louis was around nine years old, the Chevrolet family left Switzerland to live in Beaune in the Côte-d’Or region of France. Gaston Chevrolet was born in Deaunt, France, Oct. 26, 1892 followed by Arthur in 1896 born in Bonfol. In Swiss fashion, Louis’ father Joseph worked in the watch and clock trade while Louis learned to repair and later race bicycles. Louis had gained intense interest in the repair of bicycles while working at the Roblin mechanics shop (1895-1898) which fixed carriages and bicycles. There he learned the basics of gears and mechanicals. As a teenager, he was a guide for a local wine cellar. An early account said he was impatient with the slow decanting of wine from cask to cask so he invented a wine barrel pump that speeded the process and was used extensively in the Burgundy region for decades. He would also build and sell his own bicycle called the Frontenac. This name would be later used for his race cars. There is an old Bonfol story that is told about Louis meeting American millionaire and racer William K. Vanderbilt. While on vacation in Europe, Vanderbilt was looking for a mechanic to repair his cycle. The story suggests that while getting his cycle fixed at Roblin, Vanderbilt observes Louis’ skill fixing his cycle and invites the young Chevrolet to come to America, suggesting that there was grand opportunity for someone with his abilities. Many young men of that era would compete in bicycle racing in the Hills of Beaune. Louis not only competed, but he won numerous bicycle races. During his teens, although in great physical shape, Louis loses interest in the bicycle and becomes a well-groomed, six foot chauffeur; a job which required driving and mechanician skills. Before the turn of the century, while at a waterfront tavern in Montreal, Chevrolet meets Henri-Emile Bourassa and stays at the Bourassa home for a period of time, before leaving for New York. Bourassa, who was from a family of cabinet makers, turned to automobiles and made his first car in 1899. Chevrolet who later wanted Emile to join him in Detroit, however remained in Montreal, his last car built in 1926 with a Rickenbacker chassis.

Read all about Mr. Chevrolet here…

Honda Accord: 2018 Motor Trend Car Of The Year Finalist

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11 Million Strong

2018 Chevrolet Tahoe RST is 11 Millionth Vehicle Built at GM’s Arlington Assembly

“ARLINGTON, Texas — As a Summit White 2018 Tahoe RST rolls off the line, General Motors’ Arlington Assembly plant marks the 11 millionth vehicle — and more than 2.5 million full-size Chevrolet utilities — produced at the facility since it opened in 1954.

“Chevrolet has led the full-size utility segment in sales for 42 consecutive years by focusing on our customers and providing a range of confident, capable and connected vehicles to move a lot of people and cargo,” said Eric Stanczak, chief engineer for Full-Size Trucks and SUVs. “Today, we continue that leadership with a complete lineup of full-size utility vehicle options to meet our customers’ lifestyles and needs, from Tahoe Custom to Suburban Premier to the 420-horsepower Tahoe RST.”

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Presenting the incomparable 2018 Honda Civic Coupe

2018 Honda Odyssey: Packing appeal for more than just van fans.

Think minivans are fading away thanks to a proliferation of crossovers? Think again. More than a half-million of these versatile family haulers roll off dealer lots each year. The Honda Odyssey is all new for 2018 and arrives sporting a more stylish exterior in the hope of wooing buyers… The cabin is roomy, quiet, and comfortable for the whole family, even those relegated to the third row. A plethora of inventive options such as an onboard vacuum, a video baby monitor, and an in-cabin PA system accompany the expected infotainment and rear-seat-entertainment features. Honda is now offering its suite of active safety technologies—including automated emergency braking and adaptive cruise control—as standard equipment on all but the base LX trim level. It all adds up to a compelling alternative to the ubiquitous crossover for moving family, friends, and cargo.

Read more here…

2018 Chevrolet Equinox. Everything you need, to do everything you want

Have you ever wondered what it’s like to have it all?

The all-new 2018 Equinox was designed with your needs and wants in mind.

From style and technology to performance and safety, this versatile crossover offers the complete package

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