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NMC News

New Look for NHRA Pro Stock Camaro SS

Gen Six bodywork takes to the drag strip in 2017, chasing repeat Pro Stock title

INDIANAPOLIS – The Gen Six Chevrolet Pro Stock Camaro SS makes its public debut at the Performance Racing Industry trade show in Indianapolis on Thursday, Dec. 8.

The new model builds on the success of the championship-winning fifth-generation-based race car. It’s more athletic-looking and aerodynamically optimized bodywork draws its styling from the Gen Six Chevrolet Camaro SS.

“Our goal was to minimize aerodynamic drag within the NHRA guidelines and incorporate as many design cues from the production car,” said John Mack, Chevrolet Camaro exterior design manager. “The result is a sleeker and more aerodynamic Camaro SS.”

The new race car makes its competition debut this February in Pomona, Calif., at the kickoff event for the 2017 NHRA Mello Yellow Drag Racing Series.

Chevrolet Pro Stock Camaro drivers won 23 of 24 events in the 2016 NHRA Mello Yello Drag Racing Series. Jason Line won eight events, capturing his third world title — and the third straight championship for Chevrolet. Runner-up Greg Anderson won eight events in a Camaro SS race car.

Track testing with the 2017 Pro Stock Camaro SS begins later this month.

In addition to the new Pro Stock Camaro SS, Chevrolet’s 2017 COPO program offers specialty race cars designed for NHRA’s Stock Eliminator classes, and earlier this fall Chevrolet announced a drag racing development program for production-based Camaro models.


ABOUT CHEVROLET

Founded in 1911 in Detroit, Chevrolet is now one of the world’s largest car brands, doing business in more than 115 countries and selling more than 4.0 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature engaging performance, design that makes the heart beat, passive and active safety features and easy-to-use technology, all at a value.

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2017 Honda Ridgeline Tops Pickup Trucks in Safety by Earning 5-Star Overall Vehicle Rating from NHTSA

TORRANCE, Calif. – The 2017 Honda Ridgeline, recently named 2017 North American Truck of the Year, is now the only pickup truck in America to earn the highest possible safety ratings from both the U.S. government and the Insurance Institute for Highway Safety (IIHS). The 2017 Ridgeline earned a best possible 5-Star Overall Vehicle Rating from the National Highway Traffic Safety Administration (NHTSA) with Ridgeline already ranking as the first and only pickup to earn a TOP SAFETY PICK+ rating from the IIHS.1

The Ridgeline pickup achieved a 5-star Overall Vehicle Rating in the NHTSA’s New Car Assessment Program (NCAP) by scoring 5 stars in the frontal crash tests for driver and passenger, 5 stars for side crash tests for both front and rear seats, and 4 stars in the rollover test.

The Honda Sensing™ suite of advanced safety and driver-assistive technologies comes standard on the Ridgeline RTL-E and Black Editions. There are more than 300,000 Honda Sensing-equipped vehicles on U.S. roads today. Honda Sensing can help avoid or mitigate the severity of a collision and includes Collision Mitigation Braking System™ (CMBS™) with Forward Collision Warning (FCW), Road Departure Mitigation (RDM) with Lane Departure Warning (LDW), Lane Keeping Assist System (LKAS) and Adaptive Cruise Control (ACC). The 2017 Ridgeline equipped with Honda Sensing technology has earned a SUPERIOR rating from the IIHS for front crash prevention.

All 2017 Honda models come equipped with a multi-angle rearview camera as standard equipment. Additional standard safety equipment on all Honda models include Advance Compatibility Engineering™ (ACE™) body structure; Vehicle Stability Assist™ (VSA®) with traction control; Anti-lock Braking System (ABS); side curtain airbags (some vehicles equipped with a rollover sensor as well); advanced front airbags; and front side airbags.

The all-new 2017 Honda Ridgeline was researched, designed and developed by Honda R&D Americas and is produced exclusively by Honda Mfg. of Alabama in Lincoln, Alabama.2 Its 3.5-liter V-6 engine is also manufactured at the Alabama plant, with its automatic transmission made by Honda Precision Parts of Georgia in Tallapoosa, Georgia.2

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What’s At The Heart Of Your Hustle?

Watch artist Prince Ea’s Cruze-inspired film.

Honda Looks Toward Tomorrow with 2017 Clarity Fuel Cell

Honda Looks Toward Tomorrow with 2017 Clarity Fuel Cell Marketing Campaign

Feb 8, 2017

  • Multi-channel campaign introduces new Clarity Fuel Cell as an everyday drivable sedan with class-leading features
  • Inspired by Honda’s “Blue Skies for Our Children” environmental vision
  • “Thinking About Tomorrow” TV spot directed by PES, creator of Honda’s “Paper” and “The Power of Ridgeline” commercials

TORRANCE, Calif. – Honda is introducing the all-new, five-passenger 2017 Clarity Fuel Cell with a multi-channel marketing campaign, “Always Thinking About Tomorrow,” focused on taking fuel cell technology mainstream by educating consumers about the advantages of Honda’s all-new fuel cell vehicle as an everyday drivable sedan that uses hydrogen as a fuel source.

The campaign is inspired by Honda’s global environmental slogan “Blue Skies for Our Children,” which began more than 40 years ago and continues to encourage Honda to advance sustainability and the reduction of CO2 emissions in its products and manufacturing operations.

“The new marketing campaign for the Honda Clarity Fuel Cell is the next step in our effort to advance fuel cell vehicles to the mainstream market,” said Steve Center, vice president of the Environmental Business Development Office at American Honda Motor Co., Inc. “This fully integrated marketing campaign also demonstrates our commitment to growing electrified vehicles into a volume pillar for the Honda brand.”

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Introducing the new LEGO® Batmobile From Chevrolet

Built using more than 340,000 LEGO® bricks and measuring 17 feet long, the LEGO® Batmobile from Chevrolet has been designed to strike fear in the heart of any villain. The vehicle is inspired by Batman’s Speedwagon featured in “The LEGO® Batman Movie,” which hits U.S. theatres on February 10, 2017 Built using more than 340,000 LEGO® bricks and measuring 17 feet long, the LEGO® Batmobile from Chevrolet has been designed to strike fear in the heart of any villain. The vehicle is inspired by Batman’s Speedwagon featured in “The LEGO® Batman Movie,” which hits U.S. theatres on February 10, 2017

The brand partners with Warner Bros. for “The LEGO® Batman Movie”

2017-01-14

DETROIT — Chevrolet, along with students from Detroit’s Cody Rouge community, A World in Motion and FIRST LEGO® League, unveiled its life-size LEGO® Batmobile today at the North American International Auto Show.

Measuring 17-feet long and featuring exclusive stud shooters, the LEGO® Batmobile from Chevrolet was designed to strike fear in the heart of any villain. The vehicle was inspired by Batman’s Speedwagon featured in “The LEGO® Batman Movie,” which hits U.S. theaters on Feb. 10.

In this exciting new animated LEGO® adventure, Batman, DC’s iconic Super Hero who famously prefers to work alone, must learn to cooperate and connect with others to save Gotham City from The Joker.

“To work on the LEGO® Batmobile with Warner Bros. is an absolute thrill for us at Chevy,” said Paul Edwards, U.S. vice president of Chevrolet Marketing. “Many of the themes in ‘The LEGO® Batman Movie,’ like imagination, family and community, align perfectly with our Chevy brand values and add to the value of the partnership.”

The LEGO® Batmobile from Chevrolet will also appear in the next variation of Chevrolet’s “Real People, Not Actors” campaign. In the new spot, real LEGO® Minifigure™ figurines discuss what kind of person would drive the all-new LEGO® Batmobile.

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GM and Honda to Establish Industry-First Joint Fuel Cell System Manufacturing Operation in Michigan

Advanced fuel cell technology will be applied to each company’s future products

Jan 30, 2017 – DETROIT

General Motors Co. (NYSE: GM) and Honda (NYSE: HMC) today announced establishment of the auto industry’s first manufacturing joint venture to mass produce an advanced hydrogen fuel cell system that will be used in future products from each company.

Fuel Cell System Manufacturing, LLC will operate within GM’s existing battery pack manufacturing facility site in Brownstown, Michigan, south of Detroit. Mass production of fuel cell systems is expected to begin around 2020 and create nearly 100 new jobs. The companies are making equal investments totaling $85 million in the joint venture.

Honda and GM have been working together through a master collaboration agreement announced in July 2013. It established the co-development arrangement for a next-generation fuel cell system and hydrogen storage technologies. The companies integrated their development teams and shared hydrogen fuel cell intellectual property to create a more affordable commercial solution for fuel cell and hydrogen storage systems.

“Over the past three years, engineers from Honda and GM have been working as one team with each company providing know-how from its unique expertise to create a compact and low-cost next-generation fuel cell system,” said Toshiaki Mikoshiba, chief operating officer of the North American Region for Honda Motor Co., Ltd. and president & CEO of American Honda Co., Inc. and Honda North America, Inc. “This foundation of outstanding teamwork will now take us to the stage of joint mass production of a fuel cell system that will help each company create new value for our customers in fuel cell vehicles of the future.”

The Fuel Cell System Manufacturing (FCSM) joint venture will be operated by a board of directors consisting of three executives from each company that will include a rotating chairperson. In addition, a president will be appointed to rotate between each company.

GM and Honda are acknowledged leaders in fuel cell technology with more than 2,220 patents between them, according to the Clean Energy Patent Growth Index. GM and Honda rank No. 1 and No. 3, respectively, in total fuel cell patents filed in 2002 through 2015.

“The combination of two leaders in fuel cell innovation is an exciting development in bringing fuel cells closer to the mainstream of propulsion applications,” said Mark Reuss, GM executive vice president, Global Product Development, Purchasing and Supply Chain. “The eventual deployment of this technology in passenger vehicles will create more differentiated and environmentally friendly transportation options for consumers.”

Fuel cell technology addresses many of the major challenges facing automobiles today: petroleum dependency, emissions, efficiency, range and refueling times. Fuel cell vehicles can operate on hydrogen made from renewable sources such as wind and biomass. Water vapor is the only emission from fuel cell vehicles.

In addition to advancing the performance of the fuel cell system, GM and Honda are working together to reduce the cost of development and manufacturing through economies of scale and common sourcing. The two companies also continue to work with governments and other stakeholders to further advance the refueling infrastructure that is critical for the long-term viability and consumer acceptance of fuel cell vehicles.

GM is currently demonstrating the capability of fuel cells across a range of land, sea and air applications. The company has accumulated millions of miles of real-world driving in fuel cell vehicles.

“With the next-generation fuel cell system, GM and Honda are making a dramatic step toward lower cost, higher-volume fuel cell systems. Precious metals have been reduced dramatically and a fully cross-functional team is developing advanced manufacturing processes simultaneously with advances in the design,” said Charlie Freese, GM executive director of Global Fuel Cell Business. “The result is a lower-cost system that is a fraction of the size and mass.”

Honda began delivery of its all-new Clarity Fuel Cell vehicle to U.S. customers in December 2016 following a spring 2016 launch in Japan. The Clarity Fuel Cell received the best driving range rating from the EPA of any electric vehicle without a combustion engine with a range rating of 366 miles and fuel economy rating of 68 miles per gallon of gasoline-equivalent combined.

“The expertise Honda has established that led to creation of the first-generation Clarity fuel cell system is valuable experience that we are leveraging in the joint development of the next-generation fuel cell system with GM,” said Takashi Sekiguchi, managing officer and director and chief operating officer of Automotive Operations, Honda Motor Co., Ltd. “Our collaboration is an opportunity to further utilize the strengths of each company to popularize fuel cell vehicles at the earliest possible time.”

GM and Honda collaborated in a powertrain cross-supply arrangement in 1999 under which Honda manufactured 50,000 V-6 engines for the Saturn VUE and Honda received diesel engines from GM’s Isuzu affiliate for use in Europe.

To watch the full new conference, please visit Honda’s YouTube page here.

About General Motors Co.
General Motors Co. (NYSE:GM, TSX: GMM) and its partners produce vehicles in 30 countries, and the company has leadership positions in the world’s largest and fastest-growing automotive markets. GM, its subsidiaries and joint venture entities sell vehicles under the Chevrolet, Cadillac, Baojun, Buick, GMC, Holden, Isuzu, Jiefang, Opel, Vauxhall and Wuling brands. More information on the company and its subsidiaries, including OnStar, a global leader in vehicle safety, security and information services, can be found at http://www.gm.com

About Honda Motor Co., Ltd.
Honda Motor Co. (NYSE: HMC) Honda designs, manufactures and markets automobiles, motorcycles, power products and aviation products worldwide. A global leader in powertrain and electromotive technologies, Honda produces nearly 28 million engines annually for its three product lines. Honda and its partners build products in more than 60 manufacturing plants in 27 countries, employing more than 208,000 associates globally.

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