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Quote from Mr. Honda and more

Soichiro Honda once said:

I work in R & D.
What’s the subject of my research?
It’s not technology.
Rather, I research what pleases people.

With this in mind, “Honda has updated its Design site with “What makes people feel good?” providing rare insight into the concepts and priorities held by Honda designers in creating the electromotive concept models unveiled at the 42nd Tokyo Motor Show.”

Find out more form the Honda designers hereā€¦

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